Into Africa: The Continent’s Cities of Opportunity

‘This report is part of PwC’s global Cities of Opportunity series that helps governments, businesses and citizens improve their economies and quality of life. PwC has taken the insights gained from the key indicators and variables developed for its global report to expand the investigative reach of the global Cities of Opportunity series to now focus on Africa as a whole. We have carefully scrutinised and refined the criteria used in our global Cities of Opportunity to take into account African cities’ specific contexts, current issues and prospective strategies. The available data and analysis does have limitations and only tells part of the story and we want to emphasise that there is no substitute for actually going there yourself to have a look on ground. In creating this report, we have sought to assess how the cities are performing, not only from a regional perspective, but also from an international one, seeing that each African city must ultimately compete (and therefore prosper) not only in a local economic environment, but in a global one.’